Economic models in Multi-agent systems

I’ve read today in the AgentLink newsletter on some new economics-based models in multi-agent systems. Such systems are themselves intended to bring economic value, by performing some task for their human users. Their human users are themselves part of a multi-agent system (some corporation, or organization) intended to bring economic value to some other human users. The whole humansphere is a multi-agent system based on economic models.

The question is: should the multi-agent systems of the artificial agents be based on economic models in order to bring more economic value to their users, or should we apply economic models to the integrated multi-agent system comprising both artifical & human agents?

I tend to believe the 2nd option is more future compliant, although pragmatically people tend to accept the 1st.

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